Tuesday, February 8, 2011

Testing online donations

M+R Strategic Services has done some great work testing how to raise more money online. Check out a great blog post that gives some important insight into non-profit websites and email campaigns: http://labs.mrss.com/do-5-asks-big-red-buttons-work-results-from-our-2009-end-of-year-fundraising-tests/. It's great to see more folks running well thought out experiments like these!